Case Study
Tiger Group Boosts Auction Performance & Bidder Engagement with Bidpath
How Tiger Group unified systems, expanded bidding formats, and streamlined cataloging with Bidpath’s Back Office—driving higher bidder engagement and faster execution.
About Tiger Group
Tiger Group is a leader in asset valuation, disposition, and advisory services. Within its Commercial & Industrial division, the team partners with companies navigating transitions—whether facing financial distress, closing facilities, or selling surplus assets. Their auctions span energy, biopharma, manufacturing, AV, and heavy equipment. By combining proprietary data analytics with deep industry expertise, Tiger Group consistently delivers strong recoveries—even on tight timelines.The Challenge
Tiger Group, came to Bidpath looking for a solution that allowed them to manage auctions, invoicing, and website listings all in one while providing robust reporting, mobile responsiveness, and event registration features. They were also in search of a provider that gave above and beyond customer support to resolve issues quickly and provide a seamless bidder experience. Before partnering with Bidpath, Tiger Group managed each sale across three separate systems—for auctions, invoicing, and website listings. The previous platform lacked robust reporting, mobile responsiveness, and event registration features, and limited customer support made it hard to resolve issues quickly and deliver a seamless bidder experience.“We had to use three separate systems to manage a sale, and the platform offered limited reporting and insights. It wasn’t mobile responsive, and we couldn’t set up event registration.” — Maria Hoang
The Solution
Tiger Group adopted Bidpath’s Back Office together with Timed, Live, and Hybrid Bidding, plus flexible “Buy Now” and “Make Offer” formats through their white‑labeled Bidpath‑empowered site. The team also implemented the AIM photo app to streamline on‑site cataloging with instant photo uploads and simple lot editing.-
- Full visibility into bidding activity and registrants
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- Customizable reporting & communications—white‑labeled under the Tiger brand
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- Flexible bidding formats to match diverse client strategies
“The platform gives us the flexibility to tailor each sale to the situation, and we’ve built many of our internal processes around it.” — Maria Hoang
Why these capabilities?
Decision drivers included visibility across the bidder journey, configurable reporting and email templates, and the ability to mix timed, live, and hybrid strategies. Bidpath supplemented this with consultative implementation, demos, and customizations beyond the standard global setup.“Bidpath provided valuable support—offering demos, answering questions, and customizing specific features to fit our needs.” — Maria Hoang
The Results
Time savedFaster cataloging & edits with instant updates and photo uploads
Higher engagementNoticeable lift in live & hybrid bidder activity
User satisfactionPositive feedback from bidders & staff on ease of use
Onboarding that stood out
Bidpath’s onboarding team worked closely with Tiger Group to configure systems and reports, enable thorough testing, and meet launch deadlines through weekly check‑ins. During live launches, communication remained clear and proactive.“The Bidpath onboarding team was incredibly patient and collaborative. They’ve become true partners who genuinely care about our success.” — Maria Hoang
Stronger Bidder Engagement
With timed, live, and hybrid options, Tiger Group curates the best format for each asset set. Auctioneers keep momentum high during live events, while bidders consistently note the platform’s intuitive experience.“We’ve seen a noticeable increase in bidder engagement—especially during live and hybrid sales. Updates and photo uploads happen instantly, which greatly enhances our efficiency.” — Maria Hoang
Why Bidpath?
Tiger Group highlights Bidpath’s flexibility, customization, and standout customer service as key reasons for the partnership.“Overall, Bidpath offers solutions that truly stand out from other auction management systems. The platform is thoughtfully designed for true auctioneers like us. What really sets Bidpath apart is their amazing customer service—always responsive and willing to go the extra mile.” — Maria Hoang, Senior Director of Marketing & Sales Operations
Ready to Elevate Your Auctions?
Bidpath helps auctioneers worldwide streamline operations, engage bidders, and maximize sale results. Talk to our team about unifying your tech stack and unlocking new bidding strategies.© Bidpath. Tiger Group quotes used with permission.
