United by Purpose: How Bidpath Rallied in 2025 to Raise Over £100,000 for Brain Tumour Charities

2025 has been a year of unity, purpose, and impact for the Bidpath team. What began as a deeply personal challenge for our colleague and friend George Wade became a global movement that united our staff, partners, and clients across continents – raising over £100,000 for brain tumour research and related charities.

A Journey That Inspired a Movement

When George Wade – a long-time member of the Bidpath team – received a devastating diagnosis of two brain tumours in early 2024, his resilience and spirit lit a spark that grew into something extraordinary. Defying the odds, after the removal of one tumour and continuing to fight the remaining tumour, George ran the 2025 London Marathon with The National Brain Appeal, clocking a personal best of 3 hours and 16 minutes, and raising £41,000 in the process.

But George’s journey didn’t end at the finish line.